Datum Connect CRM is a web based, easy-to-use and flexible solution that allows you to increase sales success and provide superior customer service, while creating a valuable asset for your company.
Track and analyse all dealings with customers in real-time. It can smooth workflow, flag any problems and speed up the sales and buying processes.
Features & Benefits
- Customisation
Every company has a slightly different sales and customer service process. The Datum Connect CRM is a highly flexible platform to suit many situations.
- Guided sales methodology
Each phase of the sales and customer care process has a clear and well organised process to follow.
- Easy to use and minimum training required
With a Guided Sales Methodology and a real focus on intuitive layout and design, a staff member can be up and running in half the time with less support required from managers.
- Integration options enabling instant service or sales
Integrated into Google Mail and Google Calendar.
Options to integrate accounts, product information or other information located on other company systems.
- Accessible anywhere securely
Being web based the CRM can be accessed anywhere there is an internet connection. Access levels can also be set for enhanced security.
- Reporting
Keep track of progress as it is happening. No more waiting for reports to be handed in.
Key KPI reports are customised to suit each company.
Reports can be emailed to managers and users.
Alerts can be set up to inform managers when certain indicators go above or below a determined threshold.
- Task management
Assign and keep track of tasks.
- Free upgrades
Continual and seamless updates and enhancements to their solution.
Return on Investment
| ROI scenarios |
| 55% of consumers would pay extra to guarantee better service. |
| 52% have experienced poor service from a big name retailer in the last year. |
| Increasing customer retention by just 5 percent can increase profits by 15 percent to 55 percent. |
| Young consumers are more demanding, with one in ten 25-34 year olds willing to pay more than 20% extra for improved service. |
| Customer retention improvements of 27%. |
| The time taken for over the phone enquiries was reduced by more than 40% - average length of call was reduced to 2 minutes and 30 seconds. |
| 50% more phone enquiries can be resolved during the first phone call without the need to call back. |
| Time to train sales staff reduced by 40%. |
| Revenue increases of up to 41% per sales person. |
| Decreased sales cycles of over 24%. |
| Lead conversion rate improvements of over 50%. |
Common business problems / challenges and solutions
Guided sales methodology
Organising all the relevant data - such as prospective customer, expected budget, total spending, products interested in, expected closing date, key players in the deal, important dates and milestones etc. - regarding a prospective deal, into one place. The 'Opportunity Management' of the CRM system helps by "guiding" the sales representative to carry out certain suggested activities for its various phases such as, initiation, identification, qualification, RFP received, quotation sent, final stage, won or lost. These recommendations are based on the company's sales policy. The more intuitive and simpler the system the more productive employees will be.
Lastly, any account executive will spend some company time tracking their commission. For salespeople, there isn’t a bigger motivator. Salespeople "are coin operated," says Mark Vayda, executive vice president of global sales and alliances at Bearing Point. "Anything that keeps them updated on their ability to make money is a huge motivator".
All personalised customer data to be accessible in one location.
Running marketing campaigns via different communication channels targeting a pre-defined group of potential buyers, with a specific message referring to a product or a group of products.
Responses as high as 30 to 40% have been achieved and costs have been significantly reduced through specialised targeted marketing campaigns.
Integrated information from each area of the company and having the ability to extract targeted lists is the key to this.
Ill-informed staff is the biggest customer service bugbear.
55% of consumers would pay extra to guarantee better service.
52% have experienced poor service from a big name retailer in the last year.
Account executives and support staff need tools to respond to customer inquiries faster and more effectively than previous methods. To do this they’ll need the ability to easily record, track, and change customer and product information. Plus, they’ll need easy access to update testimonials, sales programmes and competitive data.
Questions and Answers
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What reports will be generated?
Mark - General Manager - Furniture Industry |
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Customised reports are generated with any information in the CRM and integrated information e.g. contacts created per sales rep per month, sales closed last month by rep (requires proposal system), top 100 customers by sales (requires shopping cart), tasks completed by user etc. Phil - Business Consultant - Datum Connect |
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How long will it take for the reports to be generated?
Mark - General Manager - Furniture Industry |
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Reports are generated in real-time and can be accessed at any time. Reports can be automatically emailed periodically or when a key indicator is met.
Loren - Business Consultant - Datum Connect |
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Do you provide ongoing training and support?
Julie - Customers Services Manager - Telecommunications Industry |
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Staff can get training at anytime during normal business hours.
Adam - Customer Support - Datum Connect |
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