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Search Engine Optimisation Guide

What is SEO?

Search engine optimisation is a form of online marketing - the active practice of making a site and its content highly relevant for search engines and searchers.  This, in turn helps to increase the traffic the site receives from search engines. Successful SEO helps a site gain top positioning for relevant words and phrases.
 

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines – Google, Live MSN & Yahoo. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Datum Connect's system allows you to analyse your keywords and alter them to attract motivated visitors to your site.
 

How Datum Connect can help You

There are a number of options you have in optimising your website:

  • Work through your keywords, title tags and website descriptions yourself to get yourself highly ranked in a natural (or organic) search (all Datum Connect clients have easy access to these aspects of your website)
  • Use the Datum Connect's revolutionary new tool Search Magnet to help your natural search rankings
  • Set up a Google Adwords campaign and be listed in the sponsored links section - pay to be number one!

Search Magnet is Datum Connect’s revolutionary new tool that makes Search Engine Optimisation easy!

By analysing your website title tags, description and body text and comparing it with those of your higher ranking competitors you are able to piece together a winning keyword formula – increase your Google ranking and guide more motivated visitors to your site.

How it works

You choose your higher ranking competitors and Search Magnet does the rest!  Using up to the minute technology Search Magnet finds the relevant information from competitors sites for you and displays it in easy to compare tables – allowing you to find out how they have a better Google ranking than you – are their keywords more specific than yours? Do they have more sites linking to them?

Once the differences are clear you are able to adjust your own title tags, description and body text with help from Search Magnet all in one window and insert it into your website with the click of a button!

 

 

 

 

 

Datum Connect is a Qualified Individual in the Google Advertising Professionals program - proving our experience and expertise in setting up and managing Google Adword campaigns.  To achieve this accreditation Datum Connect have had to:

  • Manage over 10 different Adword accounts for our clients - monitoring their success
  • Pass the Google Advertising Professional Exam
  • Continue to maintain the minimum managed spend requirements set by Google

To hear more about our SEO packages please contact us today
 

Customer Examples

See the results of great search engine optimisation
 

Simple Tips for Ranking Higher on Search Engines

Check out these tips for a brief overview on what you can do to get a higher search engine ranking.