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Tracker visual reporting (what piece of content is converting)

• Visual reporting
  Tracker reports and measures the performance of your website exactly as your visitors view it. Traditional graph reports and table statistics are difficult to interpret. They don't actually measure how websites really work! Websites are visual - they need to be measured visually.
   
• Step by step playback
  Every visitor to the website is tracked. Each enquiry or purchase can be relived page by page. You can see how long, and which sequence of pages a visitor took to make a purchase or enquiry - just as if you were there.
   
• Real-time
  Follow the last 10 visitors through your website or any visitor for the last 6 months. 
   
• Focus on the behaviour of buyers to improve sales
  View the report for visitors that have purchased or made an enquiry. Then increase sales and enquiries by focusing on information and web pages that actually result in a purchase. 
   
• Web page popularity myth
  Tracker dispels the myth that page popularity is how website information effectiveness should be measured. The power of the click from the preceding web page is a more precise measure. For example: Popularity of the products page is due to the enticing offers on the homepage. Talk to our web consultant for further explanation. 
   
• Improve your website bit by bit
  Tracker gives you the information to identify exactly what is working or not working. By replacing redundant links with useful links, you can update and measure the performance of special offers on the homepage and information within the website. 

Conversion by Keywords Understand which keywords are actually being used by visitors that want to buy your product. Avoid spending lots of money attracting visitors that do not intend to buy your product.	Conversions by source Know exactly which websites are providing you motivated visitors.
Google Analytics reporting Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyse your traffic data in an entirely new way.	Monthly scoreboard summary You can receive automated emails with a summary of the performance of your website. Compare yourself to other Datum Connect customers